Let's rewind to 2009 - I was the struggling owner of a technology start-up trying to establish myself in a very crowded industry. We consistently struggled to find new clients.
Like many other business owners, I was wasting money on many different marketing strategies – all with mixed results. Even when we saw some initial success, it was often short-lived. I was always worrying about money and how I would make payroll.
Finally, after struggling to stay afloat for a few years, my savings finally ran out. My entrepreneurial dream was on life-support, and I only had a few months to make it work. I felt like a failure, was overwhelmed with anxiety, and couldn't eat or sleep.
Then, as if by chance, something changed the course of my business and life forever...
While browsing the internet one night, I came across an article about placing ads on social media sites - the results looked very promising. The Internet was rapidly changing the face of marketing. I decided right there to go “all in” on this new frontier of marketing.
The very next day, I began experimenting with Facebook ads. Slowly, through luck and experimentation, I started getting some leads. Suddenly, I felt that there was hope. Unfortunately, just as quickly as the ads started working, one day, they all just stopped. I was heartbroken and wanted to give up.
I joined masterminds, bought courses, and studied night and day to learn everything that I could about Facebook ads. It was during those months that I did eventually discover the second piece of the puzzle – the problem wasn’t with my ads at all. When using Facebook Ads to drive traffic, where you send the traffic has a significant impact on your results.
My website, while visually appealing and professional looking, was not optimized to do just that. To truly grow my business, I also needed to focus on building a platform that would help me to turn as many of these anonymous visitors into customers as I could. It was then that I discovered sales funnels.
Unlike a traditional website, a sales funnel directs your visitors along a specific path to attract as many good customers as it can and repelling those prospects that aren’t a great match. We launched our funnel and continued to refine it. After just 30 days, we were able to get it to the point where it was bringing us 5x the results of our website.
It was during this time that I discovered my love for marketing and the idea for Marketing Rebellion started to take shape. While I enjoy working on technology, I genuinely feel that marketing is my calling. In 2017 I launched Marketing Rebellion to fulfill that desire.
Our goal now, simply stated, is to help businesses leverage the powerful combination of Facebook ads and online sales funnels to achieve their entrepreneurial dreams.
Looking for more customers? Let’s talk.
Frank Bravata, President
Marketing Rebellion, Inc.